Performance Management for Law Firms

Professional Development, Employee Engagement, Retention, In-Depth  Reporting

Trusted by Am Law A-list firms for over 30 years

Welcome to
Survey Research Associates, Inc.

Trusted Partner in Law Firm Performance Management for Over 30 Years

For more than three decades, Survey Research Associates (SRA) has been the go-to performance management partner for top-tier law firms across the United States. We specialize in confidential, data-driven evaluations that provide actionable insights to develop talent, improve retention, and enhance firm culture.

Our Story: Built on Expertise, Driven by Impact

SRA was founded in 1987 by Dr. Arthur Wohlers (Ph.D.), an Organizational Psychologist, with a vision to help firms leverage feedback for growth. His journey began with AT&T, conducting in-depth employee engagement research. Soon after, his wife, Dr. Cynthia Wohlers, joined him, and together, they expanded SRA’s offerings to some of the world’s most renowned organizations, including Deloitte Consulting and Tusch.

As law firms began recognizing the power of structured feedback, SRA evolved into a trusted third-party review partner, conducting Partner Upward Reviews, Associate Evaluations, and Firm-Wide Engagement Surveys. Over time, we have become an industry leader in law firm performance assessments, ensuring firms receive honest, actionable insights while maintaining confidentiality.

Improving Employee Engagement and Professional Growth for over 30 years

We are a full-service design agency, that works closely with clients to define and develop solutions to complex issues.

We help empower all touchpoints across your brand, helping you connect with your customers and audience in authentic and transformative ways.

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We are a full-service design agency, that works closely with clients to define and develop solutions to complex issues. We help empower all touchpoints across your brand, helping you connect with your customers and audience in authentic and transformative ways.

View All Services

Performance Evaluation Made Effortless for Law Firms

SRA specializes in streamlined, confidential, and data-driven performance evaluations tailored for law firms. Our automated platform and expert-led processes help firms assess leadership effectiveness, engagement levels, and professional growth.

Effortless Administration

Our platform automates the entire evaluation process—distributing surveys, sending reminders, and generating reports—saving time and effort for administrators. With SRA, law firms can run evaluations seamlessly without manual intervention.

Confidentiality

We act as an independent consulting party, guaranteeing anonymity in feedback collection. This encourages candid responses, fostering transparency and more constructive feedback.

End-to-End Support

From questionnaire creation to data processing, survey distribution, and report generation, our team provides dedicated support throughout the entire evaluation cycle, ensuring a successful outcome for the firm.

Fully Automated Reporting

Our platform calculates firm-wide and department-level performance insights in real-time, delivering comprehensive, error-free reports that provide deep analytical insights.

Seamless Participation Experience

Attorneys and participants receive clear, concise instructions and can access feedback surveys via magic links—eliminating complex logins and reducing friction. Automated reminders ensure timely completion, making the process effortless for busy professionals.

"SRA helped us refine our upward review process, reducing anonymous feedback gaps and ensuring partners receive actionable insights for growth."
- Director of Professional Development

"SRA’s expertise in upward reviews ensures associates provide candid, structured feedback, leading to a 50% increase in leadership training initiatives across our firm."
- CHRO

"With SRA’s upward reviews, 85% of associates now feel their voices are heard, leading to more constructive conversations and stronger leadership development."
- Professional Development Manager

"Since partnering with SRA, 90% of our attorneys report more meaningful feedback. Their structured approach has elevated our performance review process, driving measurable growth."
- Director of Human Resources

State-of-the-art Security

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All your data are safe and secure and we do not store any of it with us

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All your data are safe and secure and we do not store any of it with us

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All your data are safe and secure and we do not store any of it with us

ccpa

All your data are safe and secure and we do not store any of it with us

Transform Your Firm’s Performance Evaluation Today

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