Performance Management for Law Firms

Professional Development, Employee Engagement, Retention, In-Depth  Reporting
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Davis Wright Tremaine LLP logo with stylized overlapping rectangles on the left.
Cleary logo in light theme.
Baker Donelson logo with a stylized 'B' inside a circle and the name Baker Donelson below it.
Paul Weiss
Proskauer
Seyfarth company logo with stylized black 'S' symbol and the word 'Seyfarth' in bold black text.
Morgan Lewis logo.
WilmerHale logo with the letters WH inside a square on the right.
Fenwick & West LLP company logo with Fenwick in large grey letters and Fenwick & West LLP in smaller black letters beneath.
Davis Wright Tremaine LLP logo with stylized overlapping rectangles on the left.
Cleary logo in light theme.
Baker Donelson logo with a stylized 'B' inside a circle and the name Baker Donelson below it.
Paul Weiss
Proskauer
Seyfarth company logo with stylized black 'S' symbol and the word 'Seyfarth' in bold black text.
Morgan Lewis logo.
WilmerHale logo with the letters WH inside a square on the right.
Fenwick & West LLP company logo with Fenwick in large grey letters and Fenwick & West LLP in smaller black letters beneath.

Trusted by Am Law A-list firms since 1991

Welcome to
Survey Research Associates, Inc.

Black street sign with white text reading 'WALL ST' mounted on a black pole, with blurred tall buildings in background.

Built by organizational psychologists. Run only for law firms.

Since 1991, SRA has been the independent third party that top US law firms rely on to evaluate their people. We run confidential, data-driven reviews that show firms where leadership is working, where associates are disengaging, and what to do about both.

Our story

Dr. Arthur Wohlers, an organizational psychologist, began this work in 1987 in Gettysburg, Pennsylvania. Among his first clients was AT&T, where he ran in-depth employee engagement research. Dr. Cynthia Wohlers joined him in 1990, and together they founded Survey Research Associates, Inc. on Wall Street in 1991.The early work spanned large organizations including Deloitte Consulting. As law firms began to recognize what structured feedback could do for retention and leadership development, SRA narrowed its focus rather than broadening it. Today the firm works exclusively with law firms, running partner upward reviews, associate evaluations and firm-wide engagement surveys.

A generic HR platform can technically run an upward review. What it cannot do is hold the data outside your firm. When a fourth-year associate is asked to assess the partner who staffs their matters, the question they are really answering is who will see this. If the honest answer is "someone at my firm," the feedback you receive will be diplomatic and close to useless.

SRA holds the response data as an independent party. Results are suppressed below a minimum response threshold, and comments are reviewed before release so that no one can be identified by role, matter or phrasing. That structure is why participation rates hold and why the findings are worth acting on.

50+ Am Law A-list firms · 100,000+ confidential surveys conducted · 35,000+ reports delivered

Improving Employee Engagement and Professional Growth since 1991

We are a full-service design agency, that works closely with clients to define and develop solutions to complex issues.

We help empower all touchpoints across your brand, helping you connect with your customers and audience in authentic and transformative ways.

View All Services

We are a full-service design agency, that works closely with clients to define and develop solutions to complex issues. We help empower all touchpoints across your brand, helping you connect with your customers and audience in authentic and transformative ways.

View All Services

Performance Evaluation Made Effortless for Law Firms

SRA designs the questionnaire, runs the cycle, chases participation, processes the data and delivers the reports. Your professional development team approves the instrument and reads the results. Everything in between is ours. We have worked with US law firms since 1991.

Effortless Administration

Our platform automates the entire evaluation process—distributing surveys, sending reminders, and generating reports—saving time and effort for administrators. With SRA, law firms can run evaluations seamlessly without manual intervention.

Confidentiality

We act as an independent consulting party, guaranteeing anonymity in feedback collection. This encourages candid responses, fostering transparency and more constructive feedback.

End-to-End Support

From questionnaire creation to data processing, survey distribution, and report generation, our team provides dedicated support throughout the entire evaluation cycle, ensuring a successful outcome for the firm.

Fully Automated Reporting

Our platform calculates firm-wide and department-level performance insights in real-time, delivering comprehensive, error-free reports that provide deep analytical insights.

Seamless Participation Experience

Attorneys and participants receive clear, concise instructions and can access feedback surveys via magic links—eliminating complex logins and reducing friction. Automated reminders ensure timely completion, making the process effortless for busy professionals.

Effortless Administration

Our platform automates the entire evaluation process—distributing surveys, sending reminders, and generating reports—saving time and effort for administrators. With SRA, law firms can run evaluations seamlessly without manual intervention.

Confidentiality

We act as an independent consulting party, guaranteeing anonymity in feedback collection. This encourages candid responses, fostering transparency and more constructive feedback.

End-to-End Support

From questionnaire creation to data processing, survey distribution, and report generation, our team provides dedicated support throughout the entire evaluation cycle, ensuring a successful outcome for the firm.

Fully Automated Reporting

Our platform calculates firm-wide and department-level performance insights in real-time, delivering comprehensive, error-free reports that provide deep analytical insights.

Seamless Participation Experience

Attorneys and participants receive clear, concise instructions and can access feedback surveys via magic links—eliminating complex logins and reducing friction. Automated reminders ensure timely completion, making the process effortless for busy professionals.

"SRA helped us refine our upward review process, reducing anonymous feedback gaps and ensuring partners receive actionable insights for growth."
- Director of Professional Development

"SRA’s expertise in upward reviews ensures associates provide candid, structured feedback, leading to a 50% increase in leadership training initiatives across our firm."
- CHRO

"With SRA’s upward reviews, 85% of associates now feel their voices are heard, leading to more constructive conversations and stronger leadership development."
- Professional Development Manager

"Since partnering with SRA, 90% of our attorneys report more meaningful feedback. Their structured approach has elevated our performance review process, driving measurable growth."
- Director of Human Resources

State-of-the-art Security

iso 27001

Our information security management system is certified to ISO/IEC 27001. Certificate number and scope available on request.

soc2

We maintain a SOC 2 Type II report covering security, availability and confidentiality. Available to prospective clients under NDA.

gdpr

Survey data is processed under a Data Processing Agreement, with EU respondent data handled per GDPR Article 28. We act as processor; your firm remains controller.

ccpa

California respondents receive notice at collection. We do not sell or share personal information as those terms are defined under the CCPA.

Transform Your Firm’s Performance Evaluation Today

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